Monday, 21 January 2013

Next Level For Joshua Udiminue After Winning MTN/British Council Young Designer 2012


Remember Joshua Udiminue? He is the chap who got a cash prize of N4 million for winning the MTN/British Council Young Designer 2012.  Joshua Udiminue, from Oron in Akwa Ibom State, is the creative director of Josh Samuels, a clothing line in Nigeria. Winning the MTN/British Council Young Designer 2012, he says, has been ‘a big amplifier of my brand to the world.”

“Josh Samuels is a male fashion/clothing line. I’ll describe my typical target consumer as any man who is confident, upwardly mobile, young, classy, racy, sassy, tasteful, stylish, trendy, chic, conservative or even eccentric and have a good appreciation of the power of presentation and first impression,” Joshua Udiminue told Sunday Vanguard newspaper. “I also target ladies with an eye for fashion for their men as well as those daring female fashionistas whose style and wardrobe shows that they like to think out of the box once in a while or simply let their creativity guide them.”

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