Remember Joshua Udiminue? He is the chap
who got a cash prize of N4 million for winning the MTN/British Council Young
Designer 2012. Joshua Udiminue, from
Oron in Akwa Ibom State, is the creative director of Josh Samuels, a clothing
line in Nigeria. Winning the MTN/British Council Young Designer 2012, he says,
has been ‘a big amplifier of my brand to the world.”
“Josh Samuels is a male fashion/clothing
line. I’ll describe my typical target consumer as any man who is confident,
upwardly mobile, young, classy, racy, sassy, tasteful, stylish, trendy, chic,
conservative or even eccentric and have a good appreciation of the power of
presentation and first impression,” Joshua Udiminue told Sunday Vanguard
newspaper. “I also target ladies with an eye for fashion for their men as well
as those daring female fashionistas whose style and wardrobe shows that they
like to think out of the box once in a while or simply let their creativity
guide them.”
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