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Jacob Aaron (pictured above), 21-year- old singer/songwriter
and producer based on the south coast of England has been making waves recently
by introducing his unique take on music into the local industry. His style has
seen him compared to recent breakthrough artists such as ‘The Weekend’ and
‘Bryson Tiller’.
His production style for his own music is heavily influenced
by American techniques but has been adapted to encompass the gritty ‘UK sound’
in some respects, whether that be the unique, or more commercial tracks he has
released.
Jacob has blended the new-age electronic/digital production,
with an element of psychedelic and rock influences. He has been coupling these
elements with the RnB and Hip/Hop styles that he has grown up on and created an
individual style that is slowly but surely developing into a unique and
recognizable sound. The most recent venture in his musical journey is the
creation of his latest track‘the darkness.’ The song is much more commercial
and house-influenced, combining a variation of elements from other artists,
such as ‘Disclosure’. The track talks about the feeling of isolation that many
people feel in the current day and age - it applies directly to Jacob,
addressing his sense of isolation growing up, trying to stay true to his own
style in a world where following trends seems to be the only way of staying
‘relevant’.
The growing popularity of social media has begun to crush
the idea of originality, with everyone following like sheep to current trends
and memes. The world is becoming saturated by a blur of clones and finding a
shred of real individuality is becoming almost impossible.
Born in East London and studying Music Technology and
Production at Northbrook College, part of Brighton University. Jacob is named
after his paternal grandfather Nyong Jacob Obong from Itiam-Etoi in Uyo local
government area of Akwaibom state, Nigeria - who sadly passed away a few months
before Jacob was born. His father Bennett Nyong Jacob Obong has made sure that
Jacob has been brought up knowing and understanding his African family values
and he is very close to his maternal African grandmother who has supported his
music career all the way.
Staying true to yourself and your own beliefs has been a
mantra for Jacob throughout his entire musical career and he is planning to
consistently stay true to this rule through his musical journey. The idea of
setting trends, instead of following them has been an unwritten rule for him
for a long while and is one that he has committed to following throughout his
musical ventures.
The music video for ‘the darkness.’ is currently in
production and is due to be released later on this Spring, the single’s video
release will kick-start the build-up to the anticipated EP, ‘Perspective’,
which is due to be released closer to the end of 2016.
Jacob’s most significant achievement has been winning the
bid to provide the music for the 2016 Olympic Visa advert for the Great Britain
Team swimmer Adam Peaty. The advert is being aired throughout the Olympic
Games. An amazing achievement!
Social channels:
Facebook – Jacob Aaron
Twitter – @onlyjacobaaron
Soundcloud – https://soundcloud.com/jacobaaronmusic/tracks
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